What Sellers REALLY Need to Know!

(But Realtors Won’t Tell Them!)

1.  It doesn’t cost 6% to sell a home!  Just do the math.  That’s a lot of money!  We can help you sell your home AND usually help you save thousands of dollars in the process, depending upon the value of your home.  We WILL NOT charge you 6%!

2.  Paying a lower commission (several thousands of $$$) helps keep your home’s price lower.  Therefore, it is a better value, and therefore, the greater the likelihood that it will sell.  We always give the best commission rate in the area!  Don’t believe us – Try us!  Call us today!

3.  The #1 way homes are sold is through exposure through the Multiple Listing Service – the MLS – which all Realtors have equal access to, so don’t pay 6% to list your home.  We’ll do it for less and you will ave thousands!

4.  The #2 way homes are sold is through other online sites.  Again, all Realtors have equal access to these sites.  So why would you pay 6% to list your home?

5.  In this internet world, buyers tell the Realtor which homes they want to see, not the other way around, as it used to be.  They see the homes on the MLS, or one of the other real estate websites, and give the Realtor their list.  This is how real estate works these days.

6.  Realtors will show whatever homes their buyers want to see.  They will not risk not showing a home just because one company charges a lower listing fee.  They do not want to risk their client calling the agent on that home, so they show them all homes they want to see, especially when the selling commission is what is customary for the area.

7.  As a follow up to #6, if a buyer is looking for what your home offers, he will see it, regardless of which Realtor he is working with, because he is searching the internet for homes, probably on a daily basis.  As stated in #5, it is the buyer who determines which homes to see, not the Realtor in the far majority of cases.

8.  The key to selling a home is its value and exposure on the MLS and other websites, not expensive advertising, which leads to high commissions, and not the company or agent with whom the property is listed.  The key to a quick home sale is a good value for the buyer, helped by lower listing fees.  Because it is on the MLS and other websites, buyers will be drawn to it, regardless of who the listing agent or company is.

9.  You don’t list with a company – you list with an individual.  Just because a company is large doesn’t mean its agents are successful.  Sometimes, smaller is better!  You can list with a company that has 20 agents, but only the one agent you list with is paying any attention at all to your listing.  Remember; it the same MLS!

10.  A home priced correctly with MLS exposure will sell.  Overpriced homes do not sell, because there is too much competition.  I repeat; overpriced homes do not sell!  Ever!  Keep your price low by paying a lower listing fee!

11.  Slick advertising is way overrated since buyers seldom actually buy the home they called the Realtor about.  Realtors often use these ads to get buyers for other properties.  (Believe me – I have spent tens of thousands of dollars on advertising homes in glossy magazines and newspapers and if it worked, I would still be advertising in them.  But I don’t.  GUESS WHY NOT!)

12.  Statistics say that buyers visit an average of 12 homes before making their decision, sometimes more.  Your home MUST standout from the other 11 homes.  The primary issues for buyers are always value and condition.

13.  Because of an emotional attachment, sellers typically believe their home is worth more than it actually is.  This often causes them to list above the home’s value, which keeps the home on the market a longer period of time, or causes it to not sell at all.  Comparables do not lie!  Pay attention to the comparable numbers provided by the Realtor.

14.  What you paid for the home, or the upgrades you have made, do not determine the value of your home.  Neither does what you “need” out of it.  The buyer does not care what you “need” out of your home.  He is comparing your home against your competition.  Just because you paid “x” amount, or because you added a $40,000 swimming pool or a $10,000 air conditioner does not mean that your property’s value increased by that amount.  You never get the dollar value out of improvements that you add.  Did I mention that overpriced homes do not sell?

15.  Ninety percent of the time, the listing Realtor does not sell the home, so listing with a “top” Realtor is irrelevant.  The MLS is what sells homes. I say this even though I sold 101 properties in 2016! List with the Realtor with the best program at the best price.

16.  Open Houses rarely sell the home.  But we let you do them, just in case you want to try to save even more money!  Two of our clients saved $18,000 and $20,000 because they found the buyer for their home!

17.  A home’s peculiarities will keep it from selling every time (small kitchen, small baths, odd features, bad smells,…) so it must be priced accordingly. All homes will sell, if priced appropriately.

18.  Some Realtors will tell sellers that their home is worth more than it actually is, just so they can get the listing.  Since you, the seller, select the price to list your home at, then after careful consideration of the facts, choose the price that makes the most sense, and hire the Realtor with the best program, not necessarily the one who gave you the highest list price!  Remember that all the same people will see your home on the internet, regardless of which Realtor you choose to list your home.

19.  Because the internet has changed how buyers are viewing homes, we put all of our homes on the MLS, Realtor.com, Zillow.com, Trulia.com, Homes.com, AOL, MSN, Yahoo, and 60 other top real estate sites that pull from those sites.  We give your home more attention, for less cash!  Why not call us today?